Erika Woelfel has always had a passion for colour. She brings over 20 years of experience to her role as Vice President of Colour & Creative Services at the Behr Paint Company. Her background includes a mix of colour consulting, visual merchandising, PR planning, graphic design and marketing communications. She and the team are dedicated to helping people find the perfect paint colour. Inspiration for her comes from travel, art, nature, food and fashion.

Diana is Colour Marketing’s longest tenured member at Behr. Her talent to accurately see the true hue or value of a colour has positioned her as the team’s lead colour designer and palette builder. In addition to an appreciation for colour, Diana also loves cooking and baking. Amongst her favorite activities are entertaining at home, going on hikes and taking road trips with her three furry friends!

Larayne has been part of Behr Marketing since 1999. Her skills include managing and overseeing product launches, creative input, and developing collateral pieces. With a passion for colour and design she’s a perfect fit for the team. Outside the office, Larayne enjoys spending quality time with her family and friends. She travels often, savours her glass of wine, and appreciates the special moments in life.

Deanna is an outgoing, adventurous colour enthusiast with fashion marketing background, making her a perfect fit as the teams Colour Specialist. A dedicated resource for colour and interior design advice, she provides customers ongoing support navigating colour coordination for interiors and exteriors. On a personal note, she loves to spend time travelling, exercising, thrift shopping, and enjoying quality time with family.

Rob Hellander is Behr’s resident interior designer, wearing many hats for the company; colour consultant, set builder and prop stylist. A lifelong passion for colour and creating beautiful spaces has brought his design work to a national and even international audience. When not remodeling the Behr corporate offices he is pursuing his love of adventure, globetrotting to exotic locations or, local exploration with his pup not far behind.

As the digital media designer, Daniela has brought her ideas to life through photography, design and inspiration. Her background in graphic design and marketing has allowed her to explore numerous possibilities by being the author and the photographer of her own posts. She has gathered inspiration from her favourite design documentaries, books and magazines and loves to stay up to date with trends…undoubtedly, she is a true believer that millennial pink is just as
good as a bright yellow! On her free time, she enjoys sports, ceramics, trail running, journaling and spending time with friends and family.

As alumni and former instructor of the Fashion Institute of Design and Merchandising (FIDM), Reshni combines her visual merchandising eye and professional Makeup Artistry experience to bring colour to life. Reshni started her photography career in 2009 and leads the Media Team with a passion for photography, vidography and an appreciation for art. She loves painting with light to get the perfect shot and continues to keep a Canon on hand to capture images that will last a lifetime!

Rudy is a graphic designer with over 20 years of creative experience. He is responsible for Colourfully BEHR’s original photography and videography. A busy single father, Rudy enjoys singing and dancing with his son while capturing the moment in photos and video. Other interests include health, fitness, and clean living. Ask him about fasting!